Develop detailed marketing plans and multi-channel media strategies for promoting various music, comedy, plays, sports and esports events hosted on the platform.
Deploy successful 360 degree marketing campaigns from ideation to execution that fulfill the business objectives, maximizing revenue, profits and market share of the company.
Diligently manage day to day operations for live entertainment with a process oriented approach.
Manage recurring marketing plans for key entertainment venues.
Work closely with the analytics team to track campaign success across platforms and share learnings with key stakeholders.
Collaborate with cross functional project teams (Social media, Digital, CRM, Design, Product) to motivate, create and implement short and long-term integrated campaigns including digital & social strategies.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Bachelor’s degree in marketing, advertising, or related field.
6 – 7 years of relevant experience preferably in the media and entertainment sector.
Excellent written and verbal communication skills.
Extensive knowledge of marketing, advertising, and media planning principles with an expert knowledge of offline and online media channels.
Strong project management, multitasking, and decision-making skills.
Understanding of the digital ecosystem and current marketing trends.