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Brand Alliance & Partnerships, FMCG – Team Lead

Category: Product ID: 8902


About the job

About Us~

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid – Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

About Team~

Growth marketing team at Paytm performs these critical functions for our platform~

  • Traffic allocation to various growth use cases like payments, commerce, financial services according to user current interest and also propensity to adopt new use cases
  • Enhancing growth as a product platform with real time targeting, building a 360-degree customer profile and enhancing reach through most suitable channels
  • Evangelization of growth amongst various businesses of Paytm and ensuring best practices trickle down to all businesses

About the role~

New business development through lead generation using professional contacts, websites, LinkedIn, market and store visits for co-branding campaigns with FMCG brands.

Expectations/ Requirements~

  • Achieve monthly and yearly targets through monetization of new and existing business development
  • Build and develop commercial and strategic relationships with our key-targeted National and Regional FMCG brand partners
  • Coordinate with the brand stakeholders and their respective teams for partnership to be executed smoothly
  • Work with internal stakeholders and teams within the organization to ensure that Alliance and
  • Partnership goals are synchronized with organizational goals and deliver as per the set objectives within timelines
  • New business development and supervise collaborations with FMCG partner brands
  • Negotiate and finalize deals with partners and alliances that benefit the organization
  • Pipeline management is crucial and closure within timelines
  • End to end ownership of partnership and closure within specified timelines
  • Analysing the data, understanding the reasons for growth and presenting the finding to the brands
  • Willing to travel for pitching of proposal for lead development and closure

Skills that will help you succeed in this role~

  • Knowledge of the FMCG industry and Alliance Partnership skill sets
  • Self-motivated, go getter who leverages the experience and delivers as per the targets
  • Proven track record of achievement of targets
  • Proven ability towards constructive networking
  • Team player and multitasker with exceptional organizational skills
  • Strong interpersonal skills to manage internal stakeholders
  • Well-versed in making presentations and tools such as MS Excel advanced features


  • Graduation is mandatory
  • Post-graduate is preferred
  • 2-5 years of work experience


English, Hindi, Bengali (must), and other north-eastern languages will be a plus.

Why join us~

A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals.


If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!