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Brand Strategist – YouTube (SEO & Content)

Category: Product ID: 4474


About the job

CashKaro and EarnKaro are two of India’s fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a 200-250 INR crores revenue run rate, we are on track to be India’s next unicorn.

Role Specifics – Day in the Life 

  • Create & manage Content Strategy for CashKaro’s YouTube channel 
  • Position CashKaro’s YouTube content as the go-to channel for everything related to shopping online and saving. This should lead to bringing awareness towards CashKaro as a brand and position it as the go-to platform for online shopping
  • Check information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords.
  • Enhance organic visits to CashKaro’s website cater to app downloads
  • Implement Content Strategy with Marketing Thinking

Conceptualise, oversee, and manage the overall YouTube video requirements across the company basis marketing objectives. From initial pitch to post, steer the thinking for the brand through YouTube as digital communication channel

  • Influencer & Celebrity Marketing
  • Research and identify social media talent
  • Outreach to recruit influencer partners
  • Brainstorm new, creative approaches to influencer campaigns
  • Should have excellent interpersonal communication, collaboration skills and negotiation skills
  • Communicating with agencies and/or influencers/celebrities directly for the influencer mandates and maintain good relationships
  • Innovation 

Help the brand evolve in its visual identity over the years, keeping in mind the mission & vision of the company. Constantly bring new ideas to the table that will help achieve brand & performance objectives. Bring new ways and formats of videos that will put CashKaro on a pedestal of great content on YouTube amongst the Indian audience.

Must have skills : 

  • Education – Graduate or Post-Graduate in relevant discipline
  • Experience – 2 to 5 years of experience managing YouTube content, SEO and channel growth
  • Have a deep understanding and the pulse of YouTube Content
  • You love entertainment and consume ridiculous amounts of content
  • Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist
  • Have a strong understanding of the entertainment & e-commerce industry, content creator landscape and functioning of Digital Platforms, E-commerce platforms and Social media
  • Should be well adept with global & Indian trends, formats and developments in branded content
  • Understand YouTube as a platform and its algorithm to optimize content
  • Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings
  • Advanced knowledge of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends
  • Provide SEO analysis and recommendations by evaluating YouTube content from similar channels
  • Create thumbnails, titles, descriptions to increase ranking & reach of CashKaro’s YouTube videos asis SEO analysis
  • Manage / Perform keyword research to optimize existing content and discover new opportunities
  • Manage / Perform competition analysis to enhance rankings and organic traffic
  • Be able to conceptualise, develop & implement creative ideas
  • Confident in developing and executing disruptive ideas for the brand
  • Should be adept at creative writing/ copywriting / and content strategy
  • Creativity, attention to detail, adaptability and marketing knowledge are required
  • Ability to drive creative direction and vision for multiple projects simultaneously
  • Understanding of all the stages of video content development – (Concept development, production, Influencer concept finalization, shoot, post-production)
  • Ability to work collaboratively with different teams and departments to create something great and function independently if needed
  • Influencer & Celebrity Marketing for Brand Campaigns
  • Working on growth campaigns with influencers and creators
  • Ability to shortlist the right face for the brand keeping in mind the objective of particular campaigns
  • Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects
  • Be part of brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiatives

Why Join Us : 

  • Start-up Environment – Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness
  • Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory
  • An Environment for Innovation – We create a culture for innovation by giving an employee the prowess to create, make and innovate.
  • We’ve got you covered – From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we’ve got your back!
  • Cool Perks – Come and get to join us for in-house events, team outings, dinner catchups, and much more.

Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK’s value. and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. and will not pay any third-party agency or company that does not have a signed agreement with and 

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