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Digital Marketing Executive

Category: Product ID: 4277

Description

About the job

This job is sourced from a job board. 

If you are looking to work for a successfully established company that believes in giving back to society, then look no further. Here is the job you are looking for.

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

As a Digital Marketing Executive, you will be assisting in the formulation of content strategy to attract prospects and move them down the funnel.

What You Will Do

  • Planning, monitoring and updating the ongoing company presence on social media
  • Launching optimized online advertisements to increase company and brand awareness
  • Being actively involved in SEO efforts (keyword, image optimization, etc.)
  • Preparing online newsletters and promotional emails and organizing their distribution through various channels
  • Measuring the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEM Rush etc.)
  • Acquiring insights into online marketing trends and keep strategies up-to-date.
  • Maintaining partnerships with media agencies and vendors

What You Need To Have

  • Experience 0 to 1 year
  • Understanding of digital marketing concepts
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • The right candidate will have excellent English communication skills and presentation skills.
  • Excellent communication and interpersonal skills
  • Passion for all things marketing and technology
  • Must have a passion for writing
  • BSc/ BA/ BMM in marketing or relevant field
  • Benefits: Being part of a startup thats turning out to be a game-changer

Skills:- Digital Marketing, Performance management, Social Media Marketing (SMM), Content Strategy, Content Marketing and Search Engine Optimization (SEO