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Lead Technical Product Manager, Adobe Analytics, Mar Tech – TPMO

Category: Product ID: 4316

Description

About the job

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE is a technology company. From our flagship website and five-star mobile apps to developing products, managing big data and providing leading edge engineering and systems support, our teams at NIKE Global Technology exist to revolutionize the future at the confluence of tech and sport. We invest and develop advances in technology and employ the most creative people in the world, and then give them the support to constantly innovate, iterate and serve consumers more directly and personally. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

As Nike accelerates and operationalizes its One Technology Roadmap; it has become apparent there is a need for a team and structure that will be responsible for building high-quality enterprise products and platforms at scale. Technical Product Management will play an integral part of the Global Technology team as we move into a technology-led strategy for Nike, with the Domain Technical Product Manager being an essential component of that team. This function has a deep understanding of how to bring the best of Global Tech together, including a deep understanding of how to leverage platform capabilities.

Who Are We Looking For

We are looking for a Lead Technical Product Manager (TPM) to support the the Analytics Marketing Technology Domain. The role will partner with Marketing Engineering, Nike Direct Product Management, Geo Technology Product Managers and other strategic technology partners across Nike to advance marketing capability maturity and leverage across the enterprise. The Lead TPM will transform vision into action and create measurable product plans. The Lead TPM will be responsible for enabling the Adobe Analytics platform to meet Nike’s Marketing transformation needs. The candidate needs to be an expert in Adobe Analytics including configuration, apis, analysis and integrations with Adobe Target.

What You Will Work On

You will lead the technical product management function for Content Planning & Activation. You will be a subject matter expert in the Worldwide Marketing Planning process and the technology solutions that enable the process. You will establish the data structure and workflows to that allows marketers to apply historical learnings to future marketing campaigns.

Lead and manage end to end enterprise roadmap

  • Lead the creation of an end to end product/platform vision and multi-year roadmap for a function in partnership with Engineering teams and the business
  • Partner with all stakeholders to understand Business needs, outcomes and value and ensure roadmaps are aligned to those needs
  • Ensure roadmaps account for and integrate dependencies across functional areas within Domains
  • Ensuring Tech Team roadmaps account for and integrate dependencies across functional areas within Domains
  • Collaborating with other TPM’s, Domain TPM’s and the Central TPM Leader to address dependencies across Global Tech; provide inputs into overall end to end Global Tech roadmap development

Define product and platform strategy

  • Partnering with all stakeholders to understand business needs and goals and providing strategic advice on how to respond
  • Utilizing a “customer-centric” mindset in designing roadmaps and building products/platforms that both meet current and future enterprise needs
  • Developing product and platform strategies to ensure they deliver outsized value to Global Tech quickly and are built to be scalable and agile
  • Bringing best-in-class market and industry insights to platform and product strategy

Deliver value to the business via products & platforms while elevating product management maturity

  • Use a value framework to make product and platform decisions
  • Drive the execution steps of product management in accordance with the value framework
  • Drive adherence to all standard TPM ways of working (e.g., process, artifacts, templates, collaboration models)
  • Track value delivered, product adoption, performance, and execution against the end to end roadmap and adjusting roadmaps as necessary
  • Ensure TPM maturity throughout all levels of the Tech Team, including support for the discipline (e.g., role development, career pathing)

Who Will You Work With

The role will partner with Marketing Engineering, Nike Direct Product Management, Geo Technology Product Managers and other strategic technology partners across Nike to advance marketing capability maturity and leverage across the enterprise.

What You Bring

You will be an an expert in Adobe Analytics configuration, apis & integrations, and Adobe Target analysis and segmentation. You will be skilled in product management and analytics, a structured and data-driven thinker, and have excellent interpersonal skills. Experience designing creative, quality technical products and enabling business capabilities and objectives through technology will be critical. You should be comfortable conducting user research, usability testing, A/B testing, and rapid prototyping. You should be a skilled communicator with experience forming alliances and bringing together multiple stakeholders to execute on a common mission.

You should have at least 7+ years of experience in product management in a technology-centric business and clearly demonstrated these skills:

  • Strong Analytical and Data Visualization Skills
  • Great business acumen and communication skills
  • Excellent analysis and problem-solving skills
  • Strong meeting and work session facilitation skills
  • Strong project planning and organizational skills
  • Experience working with cross-functional teams in a dynamic environment
  • Validated ability to adapt to new technologies and tools, changing needs, processes, and ambiguity
  • Strong understanding of Design Thinking Concepts and Design Leadership
  • Strong understanding of Value-Driven Frameworks
  • Strong understanding of enterprise-level platforms and technologies including workflow management
  • Proven experience with building internal administration platforms

ADDITIONAL PREFERENCES ARE:

  • Product Management experience conducting strategic quantitative and/or qualitative analysis in a cross-functional enterprise environment in the tech industry to improve business operations involving program, process, or product management
  • Managing day to day project communications and contributing to Sr. executive management reports and business presentations
  • Product Management, strategic management consulting, financial analysis, sales/business development, technology, and P&L management
  • Writing both long and short-term product planning reports, including strategic market analysis, product placement, and financial/business reporting

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.