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Marketing Automation Manager

Category: Product ID: 4503

Description

About the job

This job is sourced from a job board. 

Responsibilities

  • Collaborate with internal stakeholders to set communications calendar, creative strategy, and content promotions
  • Build customers segments and communication campaigns along customer journeys
  • Set, track, and improve key metrics within SMS, email, in-app message and push notification channels
  • Identify opportunities to increase retention and lifetime value; plan, direct, and execute marketing programs that achieve those goals
  • Plan, implement and track A/B and multivariate tests for transactional, triggered, and marketing mailings Code, test, and implement marketing promotions and campaigns
  • Lead efforts for cross-promotion and marketing of new Zolve products across applicable audiences
  • Stay current with industry innovations, trends, and best practices across functional areas
  • Ensure customer data policies and Zolve’s privacy policy are enforced

Requirements

  • 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background
  • 2+ years experience in maintenance & management of CRM platforms (customer.io //CleverTap experience is a bonus)
  • MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company 
  • Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud. 
  • Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc. 
  • Excellent written and verbal communication skills 
  • Prior startup experience is a plus

The location is Bangalore

Skills:- Marketing Automation