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Marketing Specialist

Category: Product ID: 4407

Description

About the job

Planning and execution of local marketing activities with the purpose to generate marketing qualified leads for the defined global and local services. Partnering with internal and external stakeholders to enhance the selected marketing strategy as well as measuring and analyzing campaign and lead performance at local level.


Your Role


Planning and execution of local marketing activities with the purpose to generate marketing qualified leads for the defined global and local services. Partnering with internal and external stakeholders to enhance the selected marketing strategy as well as measuring and analyzing campaign and lead performance at local level.


Your Responsibilities


  • In line with the objectives of the Global Marketing Plan and local requirements, develop local marketing strategies, omni channel campaign design, implementation & optimization
  • Research assigned markets, understand SWOTS, its personas and their respective pain points & develop customer segments in order to create best in class lead generation marketing tactics in line with the global marketing plans
  • Work closely with Centre of Excellence on content strategies and – calendars, and (digital) marketing KPI’s & optimization of those on a continuous basis
  • Work closely with key stakeholders on global, regional and corporate level
  • Provide regular reports and analysis of campaign performance to respective national BU or Functional Units and set-up regular exchanges on marketing developments.


Your Skills And Experiences


  • Proven experience with persona creation, lead generation campaign design and implementation, account segmentation
  • Proven experience in paid media- and creative – brief creation and implementation
  • Proficient in marketing research and statistical analysis, as well as A/B testing
  • Extensive Onmi channel marketing execution and related KPI’s management

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