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Retention Marketing Specialist

Category: Product ID: 4310

Description

About the job

This job is sourced from a job board. 

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide-free fruits & vegetables directly sourced from our farmers. We are an omnichannel platform having both an offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit-level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmers’ produce, a movement that is uplifting the farmer community. Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

As a Customer Retention & Market Automation Specialist, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.

Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage, Clevertap or Webengage. We love people who are humble and collaborative with hunger for excellence.

Responsibilities

  • Create omni-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention. 
  • Define AARRR KPIs and Optimize them with Moengage multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention. 
  • Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with designers & Content creators to get graphic/text content. 
  • Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys. 
  • Improve new campaigns using data and feedback from existing and previous projects. 
  • Create detailed and diverse user-segments to identify high, medium & low activity cohorts. 
  • Create communication & content strategies to increase the size of high-activity cohorts. 
  • Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing. 

Qualification & Requirements

  • Bachelor’s Degree in Computer Science, Engineering or any other related field. 
  • 1+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc. 
  • In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics. 
  • Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys. 

Soft Skills

  • Ability to prioritize and manage multiple milestones and projects efficiently. 
  • Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders. 

Detail oriented, advanced problem solving skills with customer-centric approach

Skills:- Customer Retention, Customer Acquisition, Customer Relationship Management (CRM), moengage, webengage and CleverTap